Products
Onetag
Onetag is the software for big online publishers and advertisers. This ad management system is a high performance ad server with enterprise class 99.9% uptime reliability and tracks campaign performance with typical discrepancies less than 3% compared to other major ad servers.
Ad Serving
- Typical response times are less than 20 milliseconds per request
- We maintain logs for every single impression for several months
- Hourly capping and daily capping of impressions
- Automatic campaign optimization - maintains advertiser performance
- Automatic campaign prioritization - maintains profitability
- Data updated every 15 minutes
- Campaign and Publisher changes updated within 5 minutes
- We are in the middle of testing our new behavioral targeting
- We use high availability hardware - Cisco, Foundry, Netapp, Dell Servers
- We use "tried and true" software - Oracle, Apache, Linux
- We monitor all of our systems 24/7 internally
- We use Keynote/Redalert for external monitoring of our systems.
Data Engine
Data is an implementation of Dataregistration, built on the idea that Dataregistration can be more intuitive, efficient, and useful. And maybe even fun. We work alongside our clients by enabling them to negotiate the demands of the ever-changing online marketplace. DataEngine provides dynamic marketing solutions developed though rigorous testing methods, and the exploration and utilization of new and emerging media platforms.